about
I am one of the lucky people who knew what they wanted to do at an early age. By the age of ten I knew I was going to be a professional drawer - not a cupboard or underpants - a drawer of things.
I designed my first wine label while at primary school - it was a shocker, but I did all the type design and illustration by hand and there were a couple of hundred Riesling labels run out for the Australian-German Club in Perth back in the 70’s. I have no idea what the wine tasted like!
These days I ensure I taste the product before accepting a wine label design commission - you know it makes sense.
What drives my design is beauty and relevance. If I connect with something then I am excited about it and that resonance gives the insight needed to create.
Public transport has always been important to me and I chased this opportunity in Perth after returning from seven years of working in London. London was a fantastic place to learn about good design. The place is infused with it, and in the 80’s and 90’s it lead the world in television, product design and advertising. And I was lucky enough to fall on my feet there.
They did not, however, lead the world in wine so I had to return to Australia to get involved in label design. No, not really. I came back to Perth so my two daughters could have a life that was warm, with clean pavements and close to family.
Definition is the fruit of these experiences and the vehicle for my creativity...
Christopher Stuart Mills
Born: Donnybrook Australia 1962
1980-1983 BA Fine Art West Australian Institute of Technology
1987 - 1988 Freelance Design - Channel 4 - BBC - The Research Centre
1989 1990 Saatchi and Saatchi London
1991 - 1993 Director, Real Time Graphics London
1994 -1995 Senior Designer Shorter and Partners Perth, Western Australia
1995 - Present Definition
2019 - Present MARKR Founder, Creative Director